Sometimes, complying with a legal duty can be used as an asset for a company.

This is what happened in April for mobile phone operators.

On 20 April 2016, SFR sent a message so its clients "Good news ! As soon as 30 April 2016, phone use prices from Europe and overseas departments not included in your phone contract go down due to European legislation. Get more information about our new prices on our website..."

Than French mobile communication commany could as a consequence take advantage of their duty to comply with European legislation as a marketing advantage to communicate some good news towards its clients.

A good example of how legislation is not necessarily a flaw but can also be used as a positive element by companies.

 

Olivier BEDDELEEM

EDHEC Business School

beddeleemo@gmail.com